Hare Burger Branding and Visual Identity

Hareburger is a veggie burger brand very famous in Rio. Born 10 years ago at Ipanema beach with 50 bucks and a youth mind full of dreams. Using an unique storytelling and healthy fast food concept, the brand growth came quickly. 2015 was the best year, with 6 new stores. This funky and youthful essence, is straight connected to the customers language, turning the burger into a healthy and very fun experience.